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On demand gas delivery. Whenever. Wherever.

What is fueldrop?

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I cofounded fueldrop in the spring of 2015. Touted as an 'uber for gas', fueldrop delivers gasoline right to your vehicle wherever it may be.

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The Team

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I oversaw operations and managed the company of five.

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My Role

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I designed, tested & prototyped the app--conducting user research, competitive analysis & market research in the process. I also developed the web platform & branding strategy.

MIT 100k Pitch Audience Choice | MassChallenge finalists

Initial Research

The team stood outside a few gas stations in our area and interviewed individuals as they were pumping gas about their experience fueling up on their daily commutes.

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Findings

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  • Pulling into a gas station is very difficult, especially in heavy traffic in a major city

  • Most felt it was an inconvenience

  • People are very sensitive about the price of gas and often want to best price

Time
Money
Convenience
The process of getting gas at a station is an inconvenience. People would use fueldrop if it could eliminate this hassle, saving time while still being affordable.

Personas

Persona
Problem statement: Josh is a busy working dad who needs gas delivery because he wants to get home quickly so he can spend time with his family.
Persona
Problem statement: Michaela is a young professional who needs gas delivery because she doesn't have time nor the desire to do it herself.

Competitive Analysis

I conducted a competitive audit to gauge other similar apps that are currently on the market.

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Summary: Competitors lack a truly on-demand experience. If users are to be swayed to forgo the traditional method of getting gas, this must be perfected.

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*Update: Some of these companies no longer appear to be in operation and new competitors have since emerged.

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Goal: Design a seamless app so users feel they are getting time and convenience back for their money.

Wireframes

My Concept

Wireframe

Competitor-Based Concept

Wireframe

I created two wireframes, one which was my concept design and the other I based on the designs of competitor applications. I wanted to test which of these two different experiences would be preferred by users.

Low-Fidelity Prototypes

I made each wireframe into a low-fidelity prototype to test in a usability study. In the first, the user flow is more sequential and the user is expected to confirm each selection: location, car, gas type and payment. In the second, previous information is assumed to be the same for the returning user, although they can change this information if they wish.

Lo-fi prototype
Lo-fi prototytpe

Usability Study

I tested each version on each of the five participants in the usability study. My goal was to determine which user flow was preferred.

Findings
 
  • User flow 1 was preferred by far

  • Desired an easier way to enter location besides GPS

  • Valued price transparency

  • Desired choice in gas amount

  • Time sensitive

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Mockups

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View delivery ETA to location

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Choose gas type & amount

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Tracking information for delivery

High-Fidelity Prototype

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“I love this concept. Having worked in Boston, and commuting over an hour to get there I would have loved an app that fueled my car for me ... I think that this is an interesting and novel concept, and I think that your design is clean and easy to understand … I really love this concept” - Adam Robertson (test user)

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